This policy was last updated on: 7th June 2020 11:13am
Legal Bases for Data Collection
To make it easier to understand, there are a number of different legal bases in which a company may collect and process personal data:
Legal compliance: where we need to process personal data in order to meet our legal obligations. For example, if we pass on any details of fraud against the company to the police.
Contractual obligation: where we need to process personal data to uphold our contractual part of an agreement. For example, if you order a product for home delivery, and we collect your name and address details and share them with the courier company who deliver the product.
Legitimate interest: where we process personal data to support our own legitimate interests in a manner which is consistent with your reasonable expectations. For example, if we want to improve user experience on how the site is used or wish to analyse popular products for future range launches.
Given Consent: If you have specifically signed up and consented for us to process your personal data for an agreed purpose. For example, if you have signed up to our newsletter to receive ongoing communications.
What information we collect on our website
When you purchase a product from Craft Label, sign up to our newsletter or register an account, you may provide us with the following information:
- Your account login details, your email address, a chosen password, selected preferences and any payment details
- Your personal details, including your name, title, delivery and billing addresses, email address and contact number
By browsing our websites, we may collect information about your online purchases from us, online browsing behavior, and any devices you have used to access our website.
When you subscribe to our mailing list, we may collect your email address and data about email open rates and clickable links.
Sometimes we might ask you to take part in surveys or offer feedback on our product offering, the voluntary information you supply will be used to help us make internal decisions on future product ranges.
How do we use this information?
Following our contractual obligation, we will use collected information to process the orders you place with us.
On the basis of legitimate interest, we will respond to any queries or complaints you have sent to us via the website, email or social media. This also includes processing any refunds.
On the legal basis of consent, we will manage information given to us for the purpose of competitions and promotions.
On the legal basis of legitimate interest, we may personalize and improve your browsing experience on our websites.
On the legal basis of legal compliance, we may monitor our account systems to protect from spam accounts and prevent fraud.
On the legal basis of our legitimate interest, we may use the information provided to keep you to date with marketing activities we feel you would be interested in, these communications can be opted out of at any time.
On the basis of legal compliance, we may use information provided to comply with any legal obligations.
You can choose not to share your personal data with us or refuse to allow certain types of processing. This may however mean we are unable to provide some of our services to you where those services are reliant on the processing of personal data.
Ensuring your data is kept safe
Looking after your data is a top priority for us, we take every effort to ensure the safeguarding of the information you share. To protect your data, we use trusted SSL security certificates and firewalls. We also use encrypted industry standard 3rd party applications to protect any stored payment details.
Retaining and sharing personal data
We promise to only use your collected and stored data for the purpose it was intended, once it is no longer relevant, we will ensure it is deleted. We will only share your data with companies vital to fulfilling our contractual obligation including but not limited to web development companies, courier services, email service providers and payment processing companies. We will never share or sell your data to 3rd party companies outside of our organisation without your express knowledge or consent.
Underage user data
Our website is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under the age of 13. If you are under 13 do not use the sites or social media without the knowledge of a parent or guardian. If we learn that we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe that we may have any information from or about a child under 13, please contact us.
The information about you that may be collected when you Interact with us on social media may include without limitation your name, your user profile, your age, your preferences, choices and viewpoints with regards to the topic or subject matter of the relevant social media page, your photos and other images and your videos.
Your interaction with us on Social Media may also involve you submitting written, photographic or video content to us. By interacting with us in this way you consent to a worldwide, royalty-free license for Craft Label Ltd to use your image and contributions for the purposes of promoting, advertising and endorsing our goods and services. If you do not wish for your content to be shared please advise at time of posting or via email.
Your Personal Data Rights
The rights available to you in relation to your personal data include:
You may ask to see all and any personal data we hold about you. This is usually free of charge and will be provided within 30 days of requesting.
In certain circumstances, you may ask for all your personal data to be deleted from our website and social media.
You may request corrections to any incorrect personal data we hold about you.
You can opt out of email communications by clicking the unsubscribe link at the bottom of all emails.
We must comply with any request to stop direct marketing to you through any specific Craft Label channels.
If you wish to discuss any personal data rights please email email@example.com or write to TBC. We will ask you to verify your identity before actioning any requests in relation to your personal data rights.
For any queries please email firstname.lastname@example.org